Japanese Mass Communication Studies

Japanese and Non-japanese Perceptions of Japanese Communication

Mass Communication and Online Mobilization

This article examines how the Internet transforms collective action. Current practices on the web bear witness to thriving collective action ranging from persuasive to confrontational, individual to collective, undertakings. Evenmore influential than direct calls for action is the indirectmobilizing influence of the Internet’s powers of mass communication, which is boosted by an antiauthoritari...

The Effects of Mass Communication

By J. D. HaUoran (Leicester University Press, 7s. 6d.) Mr. Halloran's working paper prompted me to look up the record of that seminal conference on "Popular Culture and Personal Responsibility" which the National Union of Teachers organised five years ago, to see whether much progress has been made since. Stanley Reed, of the British Film Institute, said then that it was amazing how little we k...

Mood Adjustment via Mass Communication

The author has proposed and experimentally tested the mood adjustment approach, complementing mood management theory. Participants were placed in an initial mood and led to anticipate different activities after the waiting period. The upcoming activities were either dynamic or lengthy (arousal) and associated with either pleasure or performance (valence), resulting in a 2 x 2 design. During an ...

Social Cognitive Theory of Mass Communication

Modeling Modeling is not merely a process of behavioral mimicry, as commonly misconstrued. The proven skills and established customs of a culture may be adopted in essentially the same form as they are exemplified because of their high functional value. However, in most activities, subskills must be improvised to suit varying circumstances. Modeling influences convey rules for generative and in...